London’s own multidisciplinary artist Rarelyalways shares “URGENT,” the second single from his forthcoming debut solo album WORK due March 10th via Innovative Leisure. Laced with haunting, swirling synths and brass, “URGENT” arrives with surreal visuals directed and edited by MadeInEden. Self-described as a “shapeshifter,” Rarelyalways continues to reveal new sides of his persona with “URGENT,” which follows his playful lead single “LET’S” and the jazzy b-side “Voice note 0142,” both of which arrived with videos directed by MadeInEden.
Speaking about “URGENT,” Rarelyalways says, “I avoid gold plating simple tasks as it’s a waste of precious time.”
WORK will follow Rarelyalways’ collaborative Manic EP with Hanni El Khatib, featuring the stand out single “Lamenting” as well as his 2020 EP Baby Buffalo. His debut EP was described by The FADER as, “a concise exhibition of his minimalist swagger,” with Pitchfork adding, “though Rarelyalways comes out of the London jazz scene, his music has its own distinct flavor.”
Rarelyalways learned from a young age that music had functions beyond entertainment. Born in London to a West African family, he was raised by his single father, a drummer who played mainly gospel tunes during hours-long services and would bring Rarely along for afternoons in practice spaces where the young musician learned the power of playing for playing’s sake. Rarelyalways went on to attend The BRIT School and eventually entered the South London gig circuit where he would play trip hop and heavy rock in the orbit of artists like King Krule, Henry Wu and the Tomorrow’s Warriors jazz collective. With his music often taking on a dark, mysterious tone, Rarely is able to roam freely outside the prescribed structures of hip hop, jazz or anything else, by creating a conversational abstract style that can mold according to a song’s message.
*Rarelyalways photos by Yesawi