Sjowgren (San Francisco, CA)
Songwriter, Producer, Co-Writer, Multi-Instrumentalist
Sjowgren (pronounced "show grin") is an anonymous indie pop trio from San Francisco known for their introspective songwriting and production. Since their 2015 debut with the self-released Demos EP, the band gained attention with their single "Seventeen," which was featured in a 2016 commercial and went viral, leading to a release with 300 Entertainment. Their 2017 single "Now & Then" charted on streaming platforms, and in 2018 they released "Beginners" and "Better Off," followed by the independent EP win'20 in 2020.
While their name hints at Scandinavian roots, Sjowgren’s sound blends indie pop with a retro-soul edge, highlighted by their lead vocalist’s distinctive alto. The trio remains focused on creativity and artistic direction, preferring to stay out of the spotlight and release music through their own label, Long Time Friend Discount.
